Working in Digital Marketing every once in a while you see someone who just gives up on strategy and decides they’re just going to throw money at Facebook and Google to make sure they get what they want. You see this a lot in politics recently with Mit Romney spending loads of money on Facebook just to get in front of a pair of eyes. (Santorum has actually spent the least per click out of the current crop of candidates, over the last few months.) You see it in politics and you also see it in tourism because regional targeting starts to go out the window when your audience in all over the country. There are a few tricks you can use to get people to your social media page that don’t involve overspending. Here are some of the best places to learn from.
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The State of Streaming Video in 2012
The internet is an ever evolving constantly growing creature that is just beginning to take over every aspect of communications and entertainment. Streaming video will soon replace traditional cable as the number one source for home entertainment. It’s already starting with things like X-Box and PlayStation carrying NFL and ESPN networks on streaming devices. In the next few years major networks and stations like HBO will follow (they’ve already gotten the ball rolling with partnerships on Hulu and services like HBO Go which allows subscribers to use HBO similar to a paid I-pad app.) This represents a fundamental shift in the way you spend your advertising dollars and can open the door for many small business to advertise in ways they never thought possible. At least it should if some of the old guards allow for change that could cost them in the short term but pay off huge just a few years down the road.
Read MoreInternet Streaming: The Nail in the Coffin for Cable?
Many young people are choosing to forgo paying for television in favor of just using the internet to get their entertainment.
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