Stairwellblog

The internet is an ever evolving constantly growing creature that is just beginning to take over every aspect of communications and entertainment. Streaming video will soon replace traditional cable as the number one source for home entertainment. It’s already starting with things like X-Box and PlayStation carrying NFL and ESPN networks on streaming devices. In the next few years major networks and stations like HBO will follow (they’ve already gotten the ball rolling with partnerships on Hulu and services like HBO Go which allows subscribers to use HBO similar to a paid I-pad app.) This represents a fundamental shift in the way you spend your advertising dollars and can open the door for many small business to advertise in ways they never thought possible. At least it should if some of the old guards allow for change that could cost them in the short term but pay off huge just a few years down the road.