If you think you can’t compete with a Fortune 500 company keep reading, because even a bottomless advertising budget can be a waste if they make some of the dumb mistakes that keep popping up in the social media stratosphere. If you can avoid these mistakes, and more importantly learn from them, you can completely negate any advantage they have. Lou Malnati’s Pizza has roughly a fifth of Domino’s fanbase. That doesn’t sound impressive until you realize that Lou has 30 locations and Domino’s has over nine thousand. Dominos beats Lou 300 to 1. Yet they’re still keeping up with…
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How to manage content during the website design process.
So what is content? It’s simple. It’s the stuff that goes on your website. The reason people come visit in the first place. The informative text, images, video, audio, etc… that keep people engaged and provide value to your users. You know, that stuff.
Content has to be one of the most important aspects to your site, right? After all, even if you have superb interaction, intuitive navigation, and stunning graphics, who is going to come to your site (and stay) without any worthwhile content?
Unfortunately, there are some who are disinclined to recognize the value of investing proper time and effort required…
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