When I was working as a freelance copywriter for a particular ad agency a few years back, we worked with an office supply company in California. This company had a great looking website that I would guess cost them a solid $20,000. The only problem was that no one was going to it. No one was going to it because no one could find it. No one could find it because the name of the company was…Office Supplies. That name, along with being a good subject for an old time comedy routine, is a really bad name for a company…
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Geo Targeting For Your Web Site
Many of the marketing rules and lessons we use for the internet are often derived from offline practices. This is the case with targeting specific niches by location, where marketers seek to reach their audience more efficiently and with more relevance. Until not too recently, targeting users by geography was an almost impossible chore. But with the evolution of the search engines and their ability* to differentiate between local, regional, national and global content the web agencies like Billups Design are able to offer Geo Targeting.
*The factors that the search engines use to establish Geo Targeting are the geographical intent of…
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