Posts Tagged ‘Marketing’

Using and Understanding Your Demographic

Posted by in Business, Featured on July 19th, 2010

So you’re a manager of a restaurant and you decided you need to advertise online. We might have a discussion like this:

Me: “That’s great! Online advertising is the best way to reach a huge customer base.  So, Imaginary Restaurant Manager, who do you want to advertise too?”

Manager: “How can I reach everybody?”

Mr. Imaginary Restaurant Manager might seem crazy but for his business he actually has the right idea.  He should be diversifying his marketing strategy.  One of the biggest challenges I face when meeting new clients is to get them to think about the demographics they want to reach.  I worked for…

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Biggest Social Media Mistakes – and the Multi-Billion Dollar Companies that Make Them

Posted by in Business, Findings, Marketing on February 26th, 2010

If you think you can’t compete with a Fortune 500 company keep reading, because even a bottomless advertising budget can be a waste if they make some of the dumb mistakes that keep popping up in the social media stratosphere. If you can avoid these mistakes, and more importantly learn from them, you can completely negate any advantage they have. Lou Malnati’s Pizza has roughly a fifth of Domino’s fanbase. That doesn’t sound impressive until you realize that Lou has 30 locations and Domino’s has over nine thousand. Dominos beats Lou 300 to 1. Yet they’re still keeping up with…

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Leno, Conan and the Flashfire Influence of Viral Marketing

Posted by in Business, Marketing on January 26th, 2010

Pretend for a moment you have never watched TV past 10:00 PM.  Now go on Twitter or Facebook and type in “The Tonight Show.”  (more) Just from seeing that, would you believe that guy was forced out of his show because of low ratings?  The Internet was covered in Conan paraphernalia and he was one of the top trending topics on Twitter for almost the entire month of January.  What could have gone down as a career low point for a cult comic on the level of The Chevy Chase Show, The Magic Johnson Show and a dozen other forgotten forays…

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The LUSH Life: Interview with Chicago’s LUSH Wine & Spirits’ Rachel Driver

Posted by in Friends, Interview, Marketing on January 15th, 2010

Two years ago I studied abroad in Florence, Italy where the wine is cheaper than water, and certainly cheaper than Italy’s version of my usual drink of choice, Coca Light. After four months under the Tuscan sun, I returned home somewhat plumped from copious servings of everything and teeth, to my dentist’s disdain, tinted purple from habitually making the more economical choice of hydrating myself with the house vino—a thrifty decision in terms of saving Euros. And the more fun one.

Part of this wine-drinking four month rendezvous can be attributed to the fact that I was enrolled in my Italian…

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Geo Targeting For Your Web Site

Posted by ted in Featured, Marketing on January 18th, 2009

Many of the marketing rules and lessons we use for the internet are often derived from offline practices. This is the case with targeting specific niches by location, where marketers seek to reach their audience more efficiently and with more relevance. Until not too recently, targeting users by geography was an almost impossible chore. But with the evolution of the search engines and their ability* to differentiate between local, regional, national and global content the web agencies like Billups Design are able to offer Geo Targeting.

*The factors that the search engines use to establish Geo Targeting are the geographical intent of…

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