It’s really hard to predict exactly what great new social media sites are going to take the internet by storm. Even companies like Google need three tries to break in and even now it’s still not a guaranteed shot. Every site has a social media expert who has said it’s the next big thing. I was a big fan of Formspring for a long time and it hasn’t taken off like I thought it would, the same goes for Justin.TV. Although with original sponsored programming coming it could be in for a boost but that’s not this article. This time I want to highlight a site that is already starting to pop in a big way, Kickstarter.
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Show how it works
Make it easy for people to learn about your product. Show them how it works. Don’t just tell them.
Read MoreGeekweek.com and the New Wave of Niche Marketing
Now-a-days the Geeks have inherited…well not so much the earth but at the very least they’ve got advertisers attention. Geekweek.com and one of its principals, Jeff Katz are just a few of the people who are opening advertisers eyes to a previously seldom explored niche market.
Read MoreUsing and Understanding Your Demographic
So you’re a manager of a restaurant and you decided you need to advertise online. We might have a discussion like this:
Me: “That’s great! Online advertising is the best way to reach a huge customer base. So, Imaginary Restaurant Manager, who do you want to advertise too?”
Manager: “How can I reach everybody?”
Mr. Imaginary Restaurant Manager might seem crazy but for his business he actually has the right idea. He should be diversifying his marketing strategy. One of the biggest challenges I face when meeting new clients is to get them to think about the demographics they want to reach. I worked for…
Read MoreLeno, Conan and the Flashfire Influence of Viral Marketing
Pretend for a moment you have never watched TV past 10:00 PM. Now go on Twitter or Facebook and type in “The Tonight Show.” (more) Just from seeing that, would you believe that guy was forced out of his show because of low ratings? The Internet was covered in Conan paraphernalia and he was one of the top trending topics on Twitter for almost the entire month of January. What could have gone down as a career low point for a cult comic on the level of The Chevy Chase Show, The Magic Johnson Show and a dozen other forgotten forays…
Read MoreThe LUSH Life: Interview with Chicago’s LUSH Wine & Spirits’ Rachel Driver
Two years ago I studied abroad in Florence, Italy where the wine is cheaper than water, and certainly cheaper than Italy’s version of my usual drink of choice, Coca Light. After four months under the Tuscan sun, I returned home somewhat plumped from copious servings of everything and teeth, to my dentist’s disdain, tinted purple from habitually making the more economical choice of hydrating myself with the house vino—a thrifty decision in terms of saving Euros. And the more fun one.
Part of this wine-drinking four month rendezvous can be attributed to the fact that I was enrolled in my Italian…
Read MoreGeo Targeting For Your Web Site
Many of the marketing rules and lessons we use for the internet are often derived from offline practices. This is the case with targeting specific niches by location, where marketers seek to reach their audience more efficiently and with more relevance. Until not too recently, targeting users by geography was an almost impossible chore. But with the evolution of the search engines and their ability* to differentiate between local, regional, national and global content the web agencies like Billups Design are able to offer Geo Targeting.
*The factors that the search engines use to establish Geo Targeting are the geographical intent of…
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