Last time I wrote about viral marketing, using the Conan O’Brien fiasco as an example. I barely scratched the surface then so I figured I’d go more in depth about it this time. (and probably a few more times, if you please) To be fair, a lot of people don’t like the phrase viral marketing, mostly because, as ad wizards ourselves, we try and stay away from negative comparisons like viruses. I’ve heard some people prefer things like “word-of-mouth marketing”. But the term ‘viral marketing’ works well enough; it’s memorable and somewhat descriptive, which ultimately is what you want in…
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