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Posts Tagged ‘google’

Google Me: Can the biggest company on the internet stand up to Facebook?

Posted by in Business, Featured, Friends, News on July 2nd, 2010

In a nutshell Google Me is a social network that doesn’t have the restrictions that come with G-Mail like Google Buzz did.

Using Educational Content for Viral Marketing

Posted by in Business, Marketing, Search Engine Marketing on February 3rd, 2010

Last time I wrote about viral marketing, using the Conan O’Brien fiasco as an example. I barely scratched the surface then so I figured I’d go more in depth about it this time. (and probably a few more times, if you please) To be fair, a lot of people don’t like the phrase viral marketing, mostly because, as ad wizards ourselves, we try and stay away from negative comparisons like viruses. I’ve heard some people prefer things like “word-of-mouth marketing”. But the term ‘viral marketing’ works well enough; it’s memorable and somewhat descriptive, which ultimately is what you want in…

Geo Targeting For Your Web Site

Posted by ted in Featured, Marketing on January 18th, 2009

Many of the marketing rules and lessons we use for the internet are often derived from offline practices. This is the case with targeting specific niches by location, where marketers seek to reach their audience more efficiently and with more relevance. Until not too recently, targeting users by geography was an almost impossible chore. But with the evolution of the search engines and their ability* to differentiate between local, regional, national and global content the web agencies like Billups Design are able to offer Geo Targeting.

*The factors that the search engines use to establish Geo Targeting are the geographical intent of…