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in Friends, Interview, Marketing on January 15th, 2010
Two years ago I studied abroad in Florence, Italy where the wine is cheaper than water, and certainly cheaper than Italy’s version of my usual drink of choice, Coca Light. After four months under the Tuscan sun, I returned home somewhat plumped from copious servings of everything and teeth, to my dentist’s disdain, tinted purple from habitually making the more economical choice of hydrating myself with the house vino—a thrifty decision in terms of saving Euros. And the more fun one.
Part of this wine-drinking four month rendezvous can be attributed to the fact that I was enrolled in my Italian…
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Posted by
ted
in Featured, Marketing on January 18th, 2009
Many of the marketing rules and lessons we use for the internet are often derived from offline practices. This is the case with targeting specific niches by location, where marketers seek to reach their audience more efficiently and with more relevance. Until not too recently, targeting users by geography was an almost impossible chore. But with the evolution of the search engines and their ability* to differentiate between local, regional, national and global content the web agencies like Billups Design are able to offer Geo Targeting.
*The factors that the search engines use to establish Geo Targeting are the geographical intent of…
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