Posted by
in Business, Findings, Inspiration, Marketing on October 21st, 2009
The online world is all about content. What brings people, whether consumers or business clients, to a website? The obvious answer is: new ideas and information that solve their challenges and needs. Print, TV, radio and online ads can drive traffic to a website all day long, but what good is it if they get to the site and are bored or unsatisfied with the breadth of information and leave.
Or for that matter, what if they come once and like what they see and read, and then come back a week or a month later only to see the same…
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Posted by
charles
in Code on July 22nd, 2009
We’ve been advising clients for some time to optimize their PDFs before placing them onto their web sites. We recommend this because PDFs can contribute to a site’s overall SEO performance. Here is the kernel of what we advise.
Before you create a download link for that PDF on your html page and drop it in your site’s directory, know that there are ways to optimize that file which will actually contribute to a stronger search engine performance for your overall site – and possibly more customers for your business.
If you’ve ever done a search for something very specific on Google…
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Posted by
steve
in Reviews, Software on April 14th, 2009
A couple weeks ago Macrabbit released the much anticipated Espresso 1.0 application. Its meant to rival the feature set of Panic’s Coda by being more or less a one stop shop for editing, uploading, and previewing Web files. Espresso doesn’t take on quite as much as Coda but what features they did do, they did with style.
It’s clear from the moment you open Espresso that the application is meant for web designers that code their own front ends. The sort of people that take good aesthetic design into their purchasing decisions. The welcome screen is a beautiful, albeit unnecessary, illustration…
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