Posts Tagged ‘creative agencies’

Leno, Conan and the Flashfire Influence of Viral Marketing

Posted by in Business, Marketing on January 26th, 2010

Pretend for a moment you have never watched TV past 10:00 PM.  Now go on Twitter or Facebook and type in “The Tonight Show.”  (more) Just from seeing that, would you believe that guy was forced out of his show because of low ratings?  The Internet was covered in Conan paraphernalia and he was one of the top trending topics on Twitter for almost the entire month of January.  What could have gone down as a career low point for a cult comic on the level of The Chevy Chase Show, The Magic Johnson Show and a dozen other forgotten forays…

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8 things Ushering in the “New School” of Web Development, Part 1

Posted by in Code, Design, Inspiration, Reviews on December 29th, 2009

In the grand scheme of my profession, that being a Web Developer, I would still consider myself to be a rookie.  I have been developing web sites and getting paid for it, for around 3 years; however, I would probably say that I have been doing it “professionally” for around a year and a half.  Even with my “rookie” status as a web developer, I do consider my talents to be very respectable, especially for the relatively short period of time I have been doing it.  One thing I have noticed since I began my career is the difference between,…

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BD Wins 2009 Outstanding Achievement in Website Development from Interactive Media Awards!

Posted by charles in Awards on December 9th, 2009

Interactive Marketing Association award Here’s a reprint of their press release:

CHICAGO, IL — Billups Design, Inc., is a multi-disciplinary core of outstanding talents in the areas of digital brand consulting, information architecture, interface design, user experience, multimedia, front-end development and application development. Billups Design also offers valuable services in content creation, branding, messaging, SEO/SEM and post-launch metrics., today announced that it has been awarded Outstanding Achievement in Website Development by the Interactive Media Awards™ for its work on the Art Iron web site. The honor recognizes that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work.…

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A “new era” of web design…poster design

Posted by in Design, Findings, Inspiration on December 8th, 2009

I can’t really put a finger on when it happened, but at some point in the not so distant past, web design broke through a pretty major glass ceiling.  Up until this point web design was bound and constricted to what web ( and physical ) technology would allow it to do.  Web technologies started with table based layouts, web friendly fonts and tiny display resolutions.  It then progressed to CSS, web standards and the integration of application and interaction design.  Now, with HTML5, CSS3 and new javascript methodologies, we are able to build creative and inspiring websites that are…

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Working with an Agency: Don’t keep a dog and bark yourself.

Posted by in Business, Findings, Inspiration, Tutorials on December 2nd, 2009

One of the most challenging aspects of working in an advertising or interactive agency is managing sensitive agency-client relations. Taking clients down the path to creating a successful marketing message or making a recommendation that they may not agree with can be fun and exciting or it can be an emotional, difficult and even scary process. It seems like it should be easy. Clients hire us for our expertise in creativity, strategic direction and user experience. You are paying for our service, so why not use us to our full potential?

There is definitely something to be said for letting an…

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The Bottom Line on Creating Website Content

Posted by in Business, Findings, Inspiration, Marketing on October 21st, 2009

The online world is all about content. What brings people, whether consumers or business clients, to a website? The obvious answer is: new ideas and information that solve their challenges and needs. Print, TV, radio and online ads can drive traffic to a website all day long, but what good is it if they get to the site and are bored or unsatisfied with the breadth of information and leave.

Or for that matter, what if they come once and like what they see and read, and then come back a week or a month later only to see the same…

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American Design Awards Honor BD

Posted by charles in Awards, News on May 5th, 2009

It has been a good year for Billups Design in the awards category. We are happy to announce that the 2009 American Design Awards have recognized Billups Design with a Silver Medal for its work on markshale.com. The site was rated for its eCommerce engine, usability and layout, overall brand and interface design and cross-browser compatibility. This is a high honor for us as we’ve always admired the other winners in this semi-annual / annual competition. Congratulations to everyone on the Mark Shale team (SB, SB, RM and RK) and the BD team (RN, TB, CS, SM, and OI)!

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Creative spaces or How I learned to stop worrying and love our studio

Posted by charles in Design, Inspiration on January 11th, 2009

Here at Billups Design, we’ve been decorating and configuring our new offices. It’s been fun and challenging. During the process, I found this very thoughtful and insightful blog entry on the art of decorating a creative agency. To read the article in whole, visit Whistle Through Your Comb.

What struck me most was his thesis that an agency shouldn’t spend mountains of cash to ‘communicate’ creativity to clients and new recruits versus creating a space that ‘promotes’ creativity. Glass walls, expensive lobbies, fixed furniture, ultra clean areas – not promoting creativity. Whiteboards, floating fixtures, movable divider walls, common areas, and even…

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