When I was working as a freelance copywriter for a particular ad agency a few years back, we worked with an office supply company in California. This company had a great looking website that I would guess cost them a solid $20,000. The only problem was that no one was going to it. No one was going to it because no one could find it. No one could find it because the name of the company was…Office Supplies. That name, along with being a good subject for an old time comedy routine, is a really bad name for a company…
Read MoreArchive for the ‘Search Engine Marketing’ Category
Social (social) Media (media) Echo (echo)
I have growing doubts in this the advent of social media that this constant production of, and then echo after, of information rattling around the corridors of the Internet is an entirely positive thing.
Could an animal survive and thrive if it had extremely sensitive ears but couldn’t discern where the sounds were coming from? Perceiving the sound is only part of the equation. Answering the follow up questions in a split second is the other part. Where did the sound come from? When did it occur? What made it? Should I take action?
I’m sharing this observation because it seems like…
Read MoreGoogle’s Quality Guidelines
Below are the first 5 “specific quality guidelines” in Google’s Help pages, which are an ideal guide for creating any SEO friendly web site:
- Avoid hidden text or hidden links.
- Don’t use cloaking or sneaky redirects.
- Don’t send automated queries to Google.
- Don’t load pages with irrelevant keywords.
- Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
