Search Engine Marketing | The Stairwell

Archive for the ‘Search Engine Marketing’ Category

SEO is important. Very important.

Posted by in Code, Search Engine Marketing, Uncategorized, Usability on September 1st, 2010

SEO can be tricky. The search engines are doing their best to index your site’s relevant content, but there are things you can (and should) do to make sure they are successful.

Using Demographic Research for Search Engine Optimization

Posted by in Business, Findings, Marketing, Search Engine Marketing on August 3rd, 2010

Last week we talked about how demographic advertising can be implemented into your ad materials to cover a large base audience. Including those ideas in your advertising materials is one thing, but actually using them in Search Engine Optimization and Social Media Marketing is completely different. Applying demographics in advertising is a matter of knowing the types of people you want to reach as well as understanding their general habits. Using demographics to enhance your SEO is similar, you just need to think about the sort of things your audience searches for and tailor your website accordingly. There are a…

Myths and Misconceptions about Digital Advertising

Posted by in Business, Inspiration, Marketing, Search Engine Marketing on June 24th, 2010

There is so much information on the Internet that it can be hard to separate what is substantial and what are the mad ramblings of a 12 year old on his parents’ computer. It’s not surprising that amongst the photoshoped pictures of Bigfoot, fake celebrity deaths, and fan-made film trailers, there is a lot of misinformation that becomes commonly thought of as fact. This is especially true when it comes to subjects like advertising where lots of people have strong opinions and are willing to share them. (I’ve had more than a few people tell me “Advertising doesn’t work on…

Using Educational Content for Viral Marketing

Posted by in Business, Marketing, Search Engine Marketing on February 3rd, 2010

Last time I wrote about viral marketing, using the Conan O’Brien fiasco as an example. I barely scratched the surface then so I figured I’d go more in depth about it this time. (and probably a few more times, if you please) To be fair, a lot of people don’t like the phrase viral marketing, mostly because, as ad wizards ourselves, we try and stay away from negative comparisons like viruses. I’ve heard some people prefer things like “word-of-mouth marketing”. But the term ‘viral marketing’ works well enough; it’s memorable and somewhat descriptive, which ultimately is what you want in…

Using Search Engine Marketing For Local Advertising

Posted by in Business, Marketing, Search Engine Marketing on January 19th, 2010

When I was working as a freelance copywriter for a particular ad agency a few years back, we worked with an office supply company in California. This company had a great looking website that I would guess cost them a solid $20,000. The only problem was that no one was going to it. No one was going to it because no one could find it. No one could find it because the name of the company was…Office Supplies. That name, along with being a good subject for an old time comedy routine, is a really bad name for a company…

Google’s Quality Guidelines

Posted by ted in Code, Findings, Search Engine Marketing, Uncategorized on March 5th, 2009

Below are the first 5 “specific quality guidelines” in Google’s Help pages, which are an ideal guide for creating any SEO friendly web site:

Avoid hidden text or hidden links.
Don’t use cloaking or sneaky redirects.
Don’t send automated queries to Google.
Don’t load pages with irrelevant keywords.
Don’t create multiple pages, subdomains, or domains with substantially duplicate content.