Last time I wrote about viral marketing, using the Conan O’Brien fiasco as an example. I barely scratched the surface then so I figured I’d go more in depth about it this time. (and probably a few more times, if you please) To be fair, a lot of people don’t like the phrase viral marketing, mostly because, as ad wizards ourselves, we try and stay away from negative comparisons like viruses. I’ve heard some people prefer things like “word-of-mouth marketing”. But the term ‘viral marketing’ works well enough; it’s memorable and somewhat descriptive, which ultimately is what you want in…
Read MoreArchive for the ‘Search Engine Marketing’ Category
Using Search Engine Marketing For Local Advertising
When I was working as a freelance copywriter for a particular ad agency a few years back, we worked with an office supply company in California. This company had a great looking website that I would guess cost them a solid $20,000. The only problem was that no one was going to it. No one was going to it because no one could find it. No one could find it because the name of the company was…Office Supplies. That name, along with being a good subject for an old time comedy routine, is a really bad name for a company…
Read MoreSocial (social) Media (media) Echo (echo)
I have growing doubts in this the advent of social media that this constant production of, and then echo after, of information rattling around the corridors of the Internet is an entirely positive thing.
Could an animal survive and thrive if it had extremely sensitive ears but couldn’t discern where the sounds were coming from? Perceiving the sound is only part of the equation. Answering the follow up questions in a split second is the other part. Where did the sound come from? When did it occur? What made it? Should I take action?
I’m sharing this observation because it seems like…
Read MoreGoogle’s Quality Guidelines
Below are the first 5 “specific quality guidelines” in Google’s Help pages, which are an ideal guide for creating any SEO friendly web site:
- Avoid hidden text or hidden links.
- Don’t use cloaking or sneaky redirects.
- Don’t send automated queries to Google.
- Don’t load pages with irrelevant keywords.
- Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
