I’ve talked a lot in the last few weeks about implementing big ideas in small business advertising. That is the great thing about social media and the modern age of digital advertising, it evens the playing field. You might not have the built in audience some of the niche properties I talked about last week had, but neither did Hot Topic, or Caribou Coffee a few years ago. Each of those parlayed a small, regional following into a nationwide business. There are a lot of companies that started with one shop and moved on to national success. (There was this
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