This is a brief abstract of an important article appearing in AdAge this week that we felt was worth sharing with our readers. At Billups Design we’re engineering solutions that enable advertisers to focus on interest-based advertising that delivers the right message at the right time and place in every consumer’s consideration process. We agree with AdAge that current (outmoded) methods of retargeted advertising result in massive media spend waste and actually create negative brand-association with consumers. It past time to do it a better way – and we have the media strategies, technology and creative insights to help retailers…
Read MoreArchive for the ‘News’ Category
How Borders could have used Social Media to boost their Chances of Survival
When I did marketing for one of the riverboat casinos in the Chicago area I was told a lot of excuses for why a particular day didn’t draw as many people as they wanted. Some of my favorites were. “No buddy wants to go the casino in the winter. It’s cold and snowy. People just want to stay in.” “No one wants to come out in the spring.” “Kids are still in school and they want to be outside after being cooped up inside all winter.” “People don’t go to the casino in the summer. They want to be outside…
Read MoreIs Google Plus Finally Getting Google a Foothold in Social Media?
One of my favorite quotes, and one I use when talking about digital advertising, comes from hockey legend Wayne Gretsky. He said “Don’t go where the puck is; go where it’s going to be.” In a nut shell I mean that if you are looking to invest in a new form of digital media you probably aren’t going to be successful if you just do what everyone else is doing. Facebook wasn’t a success because it just copied MySpace, it connected you with people in your school with similar interest, once it got big doing that then it branched out…
Read MoreHow Big Deals Can Change Things for Every Business Looking to Get Online
The thing about the current social media scene is that it’s still very much in its infancy. As far as new forms of media go, it’s about what television was 5 or 6 years after it was available for the masses. Just like those early days of television things were a little chaotic. The networks were scrambling to slap together content. When ABC and Disney struck a big content deal in 1954 it completely changed the face of the medium and went a long way toward stabilizing the way people made television. Social media is still at a position that…
Read MoreRah! Rah! Team!
We’re proud to announce that the new ‘Milk’ campaign has launched
Read MoreRoad Plates game for iPhone is here!
We’re happy to announce that our new iPhone game, Road Plates, is now available for download on the iTunes App store. Everyone with a car and kids will love this new spin on a classic road trip game. Best of all, it’s free right now.
There are a lot of thanks to go around for this project, but we’d especially like to thank Omnia who largely took up the role of architect and developer throughout the process. We also want to acknowledge Steve, Ryan, Tyler, Bryant and Ted for their amazing work in all things creative.
We had a lot of…
Read MoreA methodical look at Hotel booking engines
5 major brand hotels sites evaluated by users in a formal study. See the results.
Read MoreCreativity International Awards recognizes The Stairwell!
Two sites we’ve been working on for a few years now were recently honored by the 40th Annual Creativity International Awards. In the Blog category, The Stairwell took away Honorable Mention honors, and in the website Category, highschoolsports.net received a Silver Award! Thank you to all the talented and visionary people who help make these two sites lofty standards in online excellence.
The goings on at the UX Book Club Chicago monthly meetings (3/31/10)
If you’re not already familiar with the UX Book Club’s Chicago chapter, let me get you up to speed. It’s a small group of passionate design folks who meet downtown to talk about things in the industry. Such as our jobs, our roll as designers, and what is going on in our professional spheres. We praise each other’s triumphs, as well as bitch about other designers, clients, educators, etc. We also digress into joking about current events, or corporate drug testing, or Battlestar Galactica, or whatever happens to pop up organically throughout the evening. Oh yeah, and there’s books too. Every…
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