Archive for the ‘News’ Category

Harry & David Harvests 70% Higher Average Order Value Using Billups Design Ecommerce Ad Campaigns

Posted by in Business, Digital Advertising, Findings, News, Technology, Uncategorized on May 15th, 2013

For this article as it appears in Wall Street Journal Market Watch, go here: http://on.mktw.net/10dsfvT

CHICAGO, May 9, 2013 — Billups Design announces the results of extremely successful Fall and Holiday ecommerce campaigns for Harry & David, and being picked as the lead digital creative agency for Harry & David’s 2013 ecommerce ad campaigns.

Harry & David ads combined branding with dynamic headlines tailored to specific customer behavioral segments and real-time product carousels to produce a 70% increase in average order value compared to 2011 Holiday campaigns.

Harry & David dynamic remarketing ads performed exceptionally well producing an 83%

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Streamy Awards Highlight Talent Making It Big On Small Budgets

Posted by in Awards, Business, News on February 21st, 2013

In the last few weeks I’ve written a lot about how YouTube has attempted to drive original content on their site and begin to operate like a real TV medium, a genuine alternative to traditional cable outlets. Those attempts have had some stumbling blocks, but it’s been a huge boom for content creators, some of whom have build entire companies out of their YouTube channels.

Starting a few years ago The Streamy Awards began highlighting a few of these companies to show just how much new media has made, even if some of the major content generators cannot get it

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The Cable Cutters Continue To Rise And Revolutionize Your Advertising Dollars

Posted by in Digital Advertising, Marketing, News, Technology on January 16th, 2013

There is an old saying amongst marketers working for casinos and the entertainment industry. When I worked in the marketing department of a casino during some of the worst economic times they referred to their business, along with movies and television, as “recession proof.” They thought, as others have believed since the days of Sullivan’s Travels, that entertainment and media would make money in any economy. Ultimately people will find the dollars to be entertained. Many of the same media strategists figured this old adage would extend to TV. However, based on an increasingly large culture of people looking

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Twitter and Neilson Start Tracking Television Views For Ad Revenue

Posted by in Business, Digital Advertising, Marketing, News on December 26th, 2012

It seems on a week to week basis there is a different Social Media site trying to work their way into the television industry. Whether it’s YouTube pushing for original content and exchanging funding for ad revenue or Facebook hinting at their own TV App that lets you surf what your friends are watching, the world is inching closer to using social media as the main source for entertainment and multimedia ad revenue. This week Twitter entered the game by announcing partnership with Neilson (the company that provides the TV ratings your favorite shows live and die by) to create

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YouTube Channel News

Posted by in Business, Digital Advertising, News on November 29th, 2012

YouTube made huge headlines in April when they announced they were funding content for over 1,000 YouTube channels with the caveat that it’s used to create original content. This funding lead to brands such as, Redbull, THNKR, Geek and Sundry, and The Nerdist receiving huge worldwide exposure. Recently, Chris Hardwick’s The Nerdist sold for millions of dollars based largely off the content showcased on his YouTube channel. Some people thought funding these channels was a mistake on YouTube’s part saying that they were actually funding their own competition, considering a lot of these content channels were run by companies working

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How The Penguin/Random House Merger Affects Digital Publishing

Posted by in Business, Digital Advertising, News on November 14th, 2012

According to some, for almost a decade Amazon has been an evil empire casting a huge shadow over the publishing industry, while for others its been a great means to get content not available from the mass market retailers. Amazon’s business model has made careers and has broken them. They’ve also revolutionized SEO in the process.

Amazon has been wreaking havoc on the brick and mortar retailers. Retailers such as, Borders, have fallen in their wake, becoming the Tower Records of the modern era. Other stores have used the Amazon model to their advantage. Retailers such as, Anderson Booksellers, has

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Can Apple Dominate the Streaming Radio Medium?

Posted by in Business, Digital Advertising, News on September 14th, 2012

Apple has been, by some accounts, the most successful multimedia company of the last 20 years.  They’ve created a movie studio, revolutionized the music industry and spearheaded major changes in communications technology across the board.  If they were stepping onto my turf I’d be pretty nervous.  With the rumored plans to develop a streaming radio app, like Spotify and Pandora, they’re moving into turf that’s already well worn.  Can they take it over just like they’ve taken over so many other markets, or will Spotify and Pandora give them a good fight?

For nearly a decade now internet streaming radio

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Digg’s Epic Relaunch: Can they capture their former glory?

Posted by in Business, Findings, Inspiration, Marketing, News on August 9th, 2012

There was a guy by the name of Kevin Rose working for G4 TV in 2004 when it was actually just called Tech TV. Kevin could have been a decent talk show host or maybe a spokesperson that tech companies trotted out at conventions with those weird looking flesh-colored microphones. That would have been cool but he had bigger things in mind. In 2004 SEO was still an unknown science. Google was still emerging as the top player and most companies had just started hiring SEO specialists. Rose figured he could get major play on the internet if he gave

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Can Tout Keep the Momentum Going?

Posted by in Business, Marketing, News on July 30th, 2012

Most of the time launching a new social media site is a slow burn, you build up a following and word of mouth spreads and then you do a huge push to get followers or to get your new app out there once you’ve established a little following and you know what you’re doing. It’s a slow grind that can take time to pay off. But once in a while some one finds a way to forgo the slow rise and take a giant leap to somewhere near the top. The only issue is you have to ask yourself is,

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Your Customers Need Your Website to be Responsive. Is it?

Posted by ted in Code, Design, Findings, Marketing, News, Usability on July 19th, 2012

Your users are frustrated with your website.

Over the last year and a half it has become increasingly necessary for marketers to create multiple web sites and apps to accommodate the proliferation of mobile browsing devices. There are over 1.2 billion mobile web users around the world in 2012, and 25% of these users are mobile only! Because of this, digital marketing budgets have had to include allocations for desktop web site design and development, separate tablet and phone site design and development, and even apps. In short, it had become an expensive proposition to build a positive brand experience

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