2010 was one of the most tumultuous years in recent history as far as consumer spending goes. A bad economy along with DVD and certain cellular phone tech becoming antiquated made for a roller coaster year for people trying to sell consumer products. In recent years having a great ad campaign that stretches across all forms of media has become a necessity. It’s not enough that your advertising has to play well on TV. Now it has to play on Facebook, Twitter, Smart phones, TV, and YouTube. Here are just a few of the campaigns that did that exceptionally well…
Read MoreArchive for the ‘Marketing’ Category
Can The King of All Media Save Satellite Radio?
Howard’s got a very loyal and dedicated following that looks like it will follow him anywhere. So clearly if they didn’t resign him they would have more than likely lost a good portion of their audience.
Read MoreNetflix Streaming Video Surpasses direct mail DVDs
If you are a father of 2 and your kids are itching to see Harry Potter and you could click a button at home and get the new Harry Potter for 35 dollars in your house you’re probably very happy considering that you’re spending more than that on snacks and tickets.
Read MoreA Smart Advertiser is A Smart Consumer Part 2: Brought to You By The Letter I
Continuing with the last week’s idea that a smart advertiser needs to be a smart consumer I’d like to expand on that and talk about the recent developments with the IPod and tablet PCs.
Read MoreRah! Rah! Team!
We’re proud to announce that the new ‘Milk’ campaign has launched
Read MoreTransitional Media: Is Blu Ray Destined to Go the Way of The Laser Disc Player?
At best within three years digital download sales will have eclipsed Blu Ray and DVD sales.
Read MoreShow how it works
Make it easy for people to learn about your product. Show them how it works. Don’t just tell them.
Read MoreInternet Streaming: The Nail in the Coffin for Cable?
Many young people are choosing to forgo paying for television in favor of just using the internet to get their entertainment.
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