When Facebook and Twitter can do something even the juggernaut that is the Disney Corporation couldn’t you know they have something really special. The Muppets have scratched and clawed their way back into the spotlight and they owe a lot to social media. A while ago I wrote about how some brands have rejuvenated themselves using social media. Like those brands, the Muppets had a loyal following and Disney, at least partially, used that following to re-invigorate the brand in a big way – and they did it without spending loads of cash.
Read MoreArchive for the ‘Marketing’ Category
Don’t Call It A Comeback: 5 Brands That Found a Second Life Using Social Media
Advertising is full of great comeback stories from brands that were on their way out but came back with a vengeance. Radio Shack has clawed its way back from near extinction in recent years. Some brands have done it using social media to rebuild their audience. If you can find something that catches on virally via the web, it doesn’t matter what your past reputation was as a brand and here are a few brands that will show you how to do it.
Read MoreBehind The Curve On Streaming Video: Netflix and The Streaming Video Debacle
Remember TiVo? When it first came out in 1999 TiVo was the biggest thing going. TiVo was going to be the next Microsoft or Apple. Judging from those first few years TiVo has got to be in every home in the country right? Well a funny thing happened, when TiVo got popular companies took their business model and applied to a much larger infrastructure and improved upon the technology. In the end TiVo was left with nothing but a mostly forgotten brand name. Because, as social media has shown, being the first one in on new media means the moment you’re successful everyone is going to take your model and run with it in directions you can’t control.
Read MoreInterest-based digital advertising: It’s the right thing to do
This is a brief abstract of an important article appearing in AdAge this week that we felt was worth sharing with our readers. At Billups Design we’re engineering solutions that enable advertisers to focus on interest-based advertising that delivers the right message at the right time and place in every consumer’s consideration process. We agree with AdAge that current (outmoded) methods of retargeted advertising result in massive media spend waste and actually create negative brand-association with consumers. It past time to do it a better way – and we have the media strategies, technology and creative insights to help retailers…
Read MoreKickstarter: Everything You Need To Dive Right into The Deep End of Digital Marketing
It’s really hard to predict exactly what great new social media sites are going to take the internet by storm. Even companies like Google need three tries to break in and even now it’s still not a guaranteed shot. Every site has a social media expert who has said it’s the next big thing. I was a big fan of Formspring for a long time and it hasn’t taken off like I thought it would, the same goes for Justin.TV. Although with original sponsored programming coming it could be in for a boost but that’s not this article. This time I want to highlight a site that is already starting to pop in a big way, Kickstarter.
Read MoreHow Borders could have used Social Media to boost their Chances of Survival
When I did marketing for one of the riverboat casinos in the Chicago area I was told a lot of excuses for why a particular day didn’t draw as many people as they wanted. Some of my favorites were. “No buddy wants to go the casino in the winter. It’s cold and snowy. People just want to stay in.” “No one wants to come out in the spring.” “Kids are still in school and they want to be outside after being cooped up inside all winter.” “People don’t go to the casino in the summer. They want to be outside…
Read MoreUsing Coupons to Boost Your Social Media Presence While Keeping Fans
As I’ve said here on The Stairwell many times, one of the keys to social media marketing is to give your fans something new as much as possible. That can be everything from new information or even just a laugh, or something to talk about. That can be okay for a bit. But if you really want to build a following and convert your social media presence into genuine customers you need to give them something concrete – either a giveaway for something real or coupons they can come in and use. A great social media giveaway accomplishes two things.…
Read MoreSmall Business Marketing on Tablet Computers
One of the first articles I did here, well over a year ago, was about the launch of the IPad. At the time the tablet computer was a brand new medium that could have gone the way of the PSP. (Although it should have been obvious that nobody would watch a movie on a 4.3square inch screen but I digress) It gained a sizeable following despite people saying it was “just a big Iphone.” Like all new technology it takes a generation or two for advertisers to really get behind it. Streaming video has been around for almost a decade…
Read MoreSocial Media for Indy Restaurants
I’ve talked a lot in the last few weeks about implementing big ideas in small business advertising. That is the great thing about social media and the modern age of digital advertising, it evens the playing field. You might not have the built in audience some of the niche properties I talked about last week had, but neither did Hot Topic, or Caribou Coffee a few years ago. Each of those parlayed a small, regional following into a nationwide business. There are a lot of companies that started with one shop and moved on to national success. (There was this…
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