When I did marketing for one of the riverboat casinos in the Chicago area I was told a lot of excuses for why a particular day didn’t draw as many people as they wanted. Some of my favorites were. “No buddy wants to go the casino in the winter. It’s cold and snowy. People just want to stay in.” “No one wants to come out in the spring.” “Kids are still in school and they want to be outside after being cooped up inside all winter.” “People don’t go to the casino in the summer. They want to be outside…
Read MoreArchive for the ‘Marketing’ Category
Using Coupons to Boost Your Social Media Presence While Keeping Fans
As I’ve said here on The Stairwell many times, one of the keys to social media marketing is to give your fans something new as much as possible. That can be everything from new information or even just a laugh, or something to talk about. That can be okay for a bit. But if you really want to build a following and convert your social media presence into genuine customers you need to give them something concrete – either a giveaway for something real or coupons they can come in and use. A great social media giveaway accomplishes two things.…
Read MoreSmall Business Marketing on Tablet Computers
One of the first articles I did here, well over a year ago, was about the launch of the IPad. At the time the tablet computer was a brand new medium that could have gone the way of the PSP. (Although it should have been obvious that nobody would watch a movie on a 4.3square inch screen but I digress) It gained a sizeable following despite people saying it was “just a big Iphone.” Like all new technology it takes a generation or two for advertisers to really get behind it. Streaming video has been around for almost a decade…
Read MoreSocial Media for Indy Restaurants
I’ve talked a lot in the last few weeks about implementing big ideas in small business advertising. That is the great thing about social media and the modern age of digital advertising, it evens the playing field. You might not have the built in audience some of the niche properties I talked about last week had, but neither did Hot Topic, or Caribou Coffee a few years ago. Each of those parlayed a small, regional following into a nationwide business. There are a lot of companies that started with one shop and moved on to national success. (There was this…
Read MoreSome of Our Favorite Ad Campaigns of the Year
2010 was one of the most tumultuous years in recent history as far as consumer spending goes. A bad economy along with DVD and certain cellular phone tech becoming antiquated made for a roller coaster year for people trying to sell consumer products. In recent years having a great ad campaign that stretches across all forms of media has become a necessity. It’s not enough that your advertising has to play well on TV. Now it has to play on Facebook, Twitter, Smart phones, TV, and YouTube. Here are just a few of the campaigns that did that exceptionally well…
Read MoreCan The King of All Media Save Satellite Radio?
Howard’s got a very loyal and dedicated following that looks like it will follow him anywhere. So clearly if they didn’t resign him they would have more than likely lost a good portion of their audience.
Read MoreNetflix Streaming Video Surpasses direct mail DVDs
If you are a father of 2 and your kids are itching to see Harry Potter and you could click a button at home and get the new Harry Potter for 35 dollars in your house you’re probably very happy considering that you’re spending more than that on snacks and tickets.
Read MoreA Smart Advertiser is A Smart Consumer Part 2: Brought to You By The Letter I
Continuing with the last week’s idea that a smart advertiser needs to be a smart consumer I’d like to expand on that and talk about the recent developments with the IPod and tablet PCs.
Read MoreRah! Rah! Team!
We’re proud to announce that the new ‘Milk’ campaign has launched
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