E-book readers are a marketing platform just waiting to be tapped. But proceed with caution.
Read MoreArchive for the ‘Marketing’ Category
Advertising to kids with Social Media
…the medium you choose is just as important as the message…twitter was tailor made to advertise to kids.
Read MoreUsing Demographic Research for Search Engine Optimization
Last week we talked about how demographic advertising can be implemented into your ad materials to cover a large base audience. Including those ideas in your advertising materials is one thing, but actually using them in Search Engine Optimization and Social Media Marketing is completely different. Applying demographics in advertising is a matter of knowing the types of people you want to reach as well as understanding their general habits. Using demographics to enhance your SEO is similar, you just need to think about the sort of things your audience searches for and tailor your website accordingly. There are a…
Read MoreMyths and Misconceptions about Digital Advertising
There is so much information on the Internet that it can be hard to separate what is substantial and what are the mad ramblings of a 12 year old on his parents’ computer. It’s not surprising that amongst the photoshoped pictures of Bigfoot, fake celebrity deaths, and fan-made film trailers, there is a lot of misinformation that becomes commonly thought of as fact. This is especially true when it comes to subjects like advertising where lots of people have strong opinions and are willing to share them. (I’ve had more than a few people tell me “Advertising doesn’t work on…
Read MoreLaunching New Products on Facebook and Twitter
Last time we talked a lot about MySpace’s rise and fall. One thing they did to get to where they were for so long was entice companies to launch new products through their website. They bent over backwards to get Apple to launch the new iPods on their site and lots of other companies started launching their latest gadget or ‘whatsit’. Sadly, they couldn’t carry that momentum for long. At the very least, however, it opened the door for other companies to debut all kinds of products on social media sites. Sure it’s a risky move; it’s like announcing your…
Read MoreYouTube Eclipses MySpace as the Popular Launching Point for New Music
MySpace has been called a lot of names over the last few years; it has gone from the most popular site on the web, to a site lagging behind the times, to a cautionary tale about social media marketing. The one thing they had going for them for years was that MySpace was the place to go if you wanted to hear the newest music from new and emerging talent. Sadly even that ship has sailed to better seas as YouTube recently eclipsed the struggling social network as the home for online music. The title of internet music king is…
Read MoreSony Comes Out Swinging With Massive New Playstation Tech Role Out
Sony’s marketing campaign for the Playstation 3 had more than a few critics when it first started. In 2006 Sony was behind the ball on the interactive controller and was the third of the new generation consoles released. (Behind Nintendo’s WII and Microsoft’s Xbox 360) Add that to a product recall, a steeper than expected price tag, and the fact that they backed Blue-Ray tech before it emerged as the main player (Sure it turned out well, but in 2006 it was a bit of a gamble) and there was talk that Playstation may lose its video game system crown.…
Read MoreUsing Online Video Effectively in the Hospitality Industry
In 1995 video advertising on the web was such a hassle most companies didn’t even bother. Most of the country was on dial up and notebooks didn’t have nearly the market saturation. Fast forward 15 years and web marketing videos are everywhere, particularly in the hotel, resort, and hospitality industry. Of the 15 Million videos uploaded every minute about 10% of those are advertising. Having video content on the web isn’t just a good idea; it’s a necessity if you want to be competitive in the hospitality market. With that in mind let’s take a look at 10 companies that…
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