Getting your social media off the ground is the hardest part of building a fan base. You never know what’s going to happen in those first few months and if you don’t catch on or don’t take advantage of your momentum you could be out before you really get in the game. But if you can keep in the thick of it you can get something truly spectacular. So once you’ve got a fan base and have some momentum what do you do? When you’ve been steadily increasing your social media fan base for a year where do you go?
Read MoreArchive for the ‘Friends’ Category
Avoiding that Social Media Plateau
So you’ve just finished your first big social media push and you’ve gotten a good response. Then you get even more fans once your hard launch fan acquisition campaign kicks in. The thing is eventually no matter how good your social media sites are and how great your first big push goes eventually things are going to trail off and plateau. Your fan count will stop going up like it was and people won’t be talking as much. It happens to the best social media pros. Everyone gets tired of his or her new toys once after a while and…
Read MoreCan The King of All Media Save Satellite Radio?
Howard’s got a very loyal and dedicated following that looks like it will follow him anywhere. So clearly if they didn’t resign him they would have more than likely lost a good portion of their audience.
Read MoreNetflix Streaming Video Surpasses direct mail DVDs
If you are a father of 2 and your kids are itching to see Harry Potter and you could click a button at home and get the new Harry Potter for 35 dollars in your house you’re probably very happy considering that you’re spending more than that on snacks and tickets.
Read MoreA Smart Advertiser is A Smart Consumer Part 2: Brought to You By The Letter I
Continuing with the last week’s idea that a smart advertiser needs to be a smart consumer I’d like to expand on that and talk about the recent developments with the IPod and tablet PCs.
Read MoreTransitional Media: Is Blu Ray Destined to Go the Way of The Laser Disc Player?
At best within three years digital download sales will have eclipsed Blu Ray and DVD sales.
Read MoreInternet Streaming: The Nail in the Coffin for Cable?
Many young people are choosing to forgo paying for television in favor of just using the internet to get their entertainment.
Read MoreThe Art of the Flash Sale
Flash Sales aren’t just good when you have thousands of followers. It can also be a great way to build interest in your freshly launched page reward your loyal customers who were the first to follow you.
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