Archive for the ‘Findings’ Category

Gearing Social Media To Sports Fans

Posted by in Findings, Marketing on December 9th, 2011

As I’ve said on here many times before, building a social media presence has a lot to do with giving people a place to interact with like minded people. I worked with a car dealer and a charity, getting them on social media was easy, we got a pretty good response right out of the gate. Getting people talking was like pulling teeth. The only way you grow your social media presence and turn that into in store customers is if they fill your page. For some businesses, particularly ones that cater to sports fans, getting them talking and keeping them excited should be easy, the hard part is getting their eyes to your page. It’s a widely catered to and coveted demo on social media so you have a lot of competition for fans.

Read More

Take A Lesson From The Muppets: Kermit The Frog and Social Media

Posted by in Business, Findings, Marketing, Uncategorized on November 22nd, 2011

When Facebook and Twitter can do something even the juggernaut that is the Disney Corporation couldn’t you know they have something really special. The Muppets have scratched and clawed their way back into the spotlight and they owe a lot to social media. A while ago I wrote about how some brands have rejuvenated themselves using social media. Like those brands, the Muppets had a loyal following and Disney, at least partially, used that following to re-invigorate the brand in a big way – and they did it without spending loads of cash.

Read More

In a Borderless World, How Can Indie Bookstores Use Social Media To Their Advantage?

Posted by in Business, Findings, Marketing on November 1st, 2011

As we’ve seen in the past with some pretty big regional and national brands (i.e Hot Topic, Five Guys, Threadless, etc.) have blown up because of their shrewd use of social media. Just like how smaller video game retailers have started hitting it big in the wake of blockbuster scaling back their stores. There is now a lot of room for independent and smaller bookstores to make a real impact if they use social media sites right. Social media is, after all, nothing if not a great equalizer among retailers. Mom and Pop’s books gets roughly the same amount of Twitter and Facebook space as Barnes and Noble. Independent book retailers on a budget can do big things with social media.

Read More

Don’t Call It A Comeback: 5 Brands That Found a Second Life Using Social Media

Posted by charles in Business, Digital Advertising, Findings, Marketing on October 21st, 2011

Advertising is full of great comeback stories from brands that were on their way out but came back with a vengeance. Radio Shack has clawed its way back from near extinction in recent years. Some brands have done it using social media to rebuild their audience. If you can find something that catches on virally via the web, it doesn’t matter what your past reputation was as a brand and here are a few brands that will show you how to do it.

Read More

Behind The Curve On Streaming Video: Netflix and The Streaming Video Debacle

Posted by in Business, Digital Advertising, Findings, Marketing on October 14th, 2011

Remember TiVo? When it first came out in 1999 TiVo was the biggest thing going. TiVo was going to be the next Microsoft or Apple. Judging from those first few years TiVo has got to be in every home in the country right? Well a funny thing happened, when TiVo got popular companies took their business model and applied to a much larger infrastructure and improved upon the technology. In the end TiVo was left with nothing but a mostly forgotten brand name. Because, as social media has shown, being the first one in on new media means the moment you’re successful everyone is going to take your model and run with it in directions you can’t control.

Read More

Interest-based digital advertising: It’s the right thing to do

Posted by charles in Business, Digital Advertising, Findings, Marketing, News on October 5th, 2011

This is a brief abstract of an important article appearing in AdAge this week that we felt was worth sharing with our readers. At Billups Design we’re engineering solutions that enable advertisers to focus on interest-based advertising that delivers the right message at the right time and place in every consumer’s consideration process. We agree with AdAge that current (outmoded) methods of retargeted advertising result in massive media spend waste and actually create negative brand-association with consumers. It past time to do it a better way – and we have the media strategies, technology and creative insights to help retailers…

Read More

Kickstarter: Everything You Need To Dive Right into The Deep End of Digital Marketing

Posted by in Business, Findings, Marketing on August 26th, 2011

It’s really hard to predict exactly what great new social media sites are going to take the internet by storm. Even companies like Google need three tries to break in and even now it’s still not a guaranteed shot. Every site has a social media expert who has said it’s the next big thing. I was a big fan of Formspring for a long time and it hasn’t taken off like I thought it would, the same goes for Justin.TV. Although with original sponsored programming coming it could be in for a boost but that’s not this article. This time I want to highlight a site that is already starting to pop in a big way, Kickstarter.

Read More

Your Social Media One Year Later: Expanding and Learning from your Fanbase

Posted by in Featured, Findings, Friends on August 19th, 2011

Getting your social media off the ground is the hardest part of building a fan base. You never know what’s going to happen in those first few months and if you don’t catch on or don’t take advantage of your momentum you could be out before you really get in the game. But if you can keep in the thick of it you can get something truly spectacular. So once you’ve got a fan base and have some momentum what do you do? When you’ve been steadily increasing your social media fan base for a year where do you go?

Read More

Avoiding that Social Media Plateau

Posted by in Findings, Friends, Inspiration on July 26th, 2011

So you’ve just finished your first big social media push and you’ve gotten a good response. Then you get even more fans once your hard launch fan acquisition campaign kicks in. The thing is eventually no matter how good your social media sites are and how great your first big push goes eventually things are going to trail off and plateau. Your fan count will stop going up like it was and people won’t be talking as much. It happens to the best social media pros. Everyone gets tired of his or her new toys once after a while and…

Read More

Is Google Plus Finally Getting Google a Foothold in Social Media?

Posted by in Business, Findings, News, browsers on July 11th, 2011

One of my favorite quotes, and one I use when talking about digital advertising, comes from hockey legend Wayne Gretsky. He said “Don’t go where the puck is; go where it’s going to be.” In a nut shell I mean that if you are looking to invest in a new form of digital media you probably aren’t going to be successful if you just do what everyone else is doing. Facebook wasn’t a success because it just copied MySpace, it connected you with people in your school with similar interest, once it got big doing that then it branched out…

Read More
Newer Entries » « Older Entries
Shiny Things