Archive for the ‘Featured’ Category

Social Media For Tourist Spots

Posted by in Featured, Findings, Marketing on March 28th, 2012

Working in Digital Marketing every once in a while you see someone who just gives up on strategy and decides they’re just going to throw money at Facebook and Google to make sure they get what they want. You see this a lot in politics recently with Mit Romney spending loads of money on Facebook just to get in front of a pair of eyes. (Santorum has actually spent the least per click out of the current crop of candidates, over the last few months.) You see it in politics and you also see it in tourism because regional targeting starts to go out the window when your audience in all over the country. There are a few tricks you can use to get people to your social media page that don’t involve overspending. Here are some of the best places to learn from.

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Your Social Media One Year Later: Expanding and Learning from your Fanbase

Posted by in Featured, Findings, Friends on August 19th, 2011

Getting your social media off the ground is the hardest part of building a fan base. You never know what’s going to happen in those first few months and if you don’t catch on or don’t take advantage of your momentum you could be out before you really get in the game. But if you can keep in the thick of it you can get something truly spectacular. So once you’ve got a fan base and have some momentum what do you do? When you’ve been steadily increasing your social media fan base for a year where do you go?

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Can The King of All Media Save Satellite Radio?

Posted by in Business, Featured, Friends, Marketing on December 14th, 2010

Howard’s got a very loyal and dedicated following that looks like it will follow him anywhere. So clearly if they didn’t resign him they would have more than likely lost a good portion of their audience.

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Netflix Streaming Video Surpasses direct mail DVDs

Posted by in Business, Featured, Friends, Marketing on December 7th, 2010

If you are a father of 2 and your kids are itching to see Harry Potter and you could click a button at home and get the new Harry Potter for 35 dollars in your house you’re probably very happy considering that you’re spending more than that on snacks and tickets.

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A Medium in Flux: Advertising and Comic Books

Posted by in Featured, Friends, Marketing on November 21st, 2010

The biggest drain on the comic industry at this moment is piracy…figures have hit over a million downloads per issue while some of those very same issues struggle to reach 6 figure sales.

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A Smart Advertiser is A Smart Consumer Part 2: Brought to You By The Letter I

Posted by in Business, Featured, Friends, Marketing on November 12th, 2010

Continuing with the last week’s idea that a smart advertiser needs to be a smart consumer I’d like to expand on that and talk about the recent developments with the IPod and tablet PCs.

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Video Games: The Next Big Networking Tool?

Posted by in Featured, Friends on October 27th, 2010

It’s odd when you first hear someone say, “Can you meet me in a game of halo.” But once you get in there and talk to people as you’re shooting away at aliens, it’s amazing at how much you get to know someone.

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Getting Your Social Media Ready for the Holiday Season

Posted by in Business, Featured, Marketing on October 15th, 2010

Getting the word out about your upcoming deals early gives you time to let the word of mouth grow and that’s the goal of having a social media presence in the first place. It’s like having a head start in a marathon.

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Internet Streaming: The Nail in the Coffin for Cable?

Posted by in Business, Featured, Friends, Marketing on October 7th, 2010

Many young people are choosing to forgo paying for television in favor of just using the internet to get their entertainment.

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The Art of the Flash Sale

Posted by in Business, Featured, Friends, Marketing on September 29th, 2010

Flash Sales aren’t just good when you have thousands of followers. It can also be a great way to build interest in your freshly launched page reward your loyal customers who were the first to follow you.

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