Working in Digital Marketing every once in a while you see someone who just gives up on strategy and decides they’re just going to throw money at Facebook and Google to make sure they get what they want. You see this a lot in politics recently with Mit Romney spending loads of money on Facebook just to get in front of a pair of eyes. (Santorum has actually spent the least per click out of the current crop of candidates, over the last few months.) You see it in politics and you also see it in tourism because regional targeting starts to go out the window when your audience in all over the country. There are a few tricks you can use to get people to your social media page that don’t involve overspending. Here are some of the best places to learn from.
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Can The King of All Media Save Satellite Radio?
Howard’s got a very loyal and dedicated following that looks like it will follow him anywhere. So clearly if they didn’t resign him they would have more than likely lost a good portion of their audience.
Read MoreNetflix Streaming Video Surpasses direct mail DVDs
If you are a father of 2 and your kids are itching to see Harry Potter and you could click a button at home and get the new Harry Potter for 35 dollars in your house you’re probably very happy considering that you’re spending more than that on snacks and tickets.
Read MoreShow how it works
Companies spend a lot of effort trying to get people aware of what they offer and then converting those people into consumers. This can be extremely tricky. A relationship is delicate at the very beginning and this makes it difficult to start asking folks for something. Lots of finesse is required in getting people to part with their personal time, privacy, and money. Since there is very little room for error at this stage, you’ll want to minimize any type of negative experience with your pitch.
Make it easy for people to learn about your product. Show them how it works.…
Read MoreA Smart Advertiser is A Smart Consumer Part 2: Brought to You By The Letter I
Continuing with the last week’s idea that a smart advertiser needs to be a smart consumer I’d like to expand on that and talk about the recent developments with the IPod and tablet PCs.
Read MoreRah! Rah! Team!
We’re proud to announce that the new ‘Milk’ campaign has launched
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