Getting your social media off the ground is the hardest part of building a fan base. You never know what’s going to happen in those first few months and if you don’t catch on or don’t take advantage of your momentum you could be out before you really get in the game. But if you can keep in the thick of it you can get something truly spectacular. So once you’ve got a fan base and have some momentum what do you do? When you’ve been steadily increasing your social media fan base for a year where do you go?
Read MoreArchive for the ‘Featured’ Category
Can The King of All Media Save Satellite Radio?
Howard’s got a very loyal and dedicated following that looks like it will follow him anywhere. So clearly if they didn’t resign him they would have more than likely lost a good portion of their audience.
Read MoreNetflix Streaming Video Surpasses direct mail DVDs
If you are a father of 2 and your kids are itching to see Harry Potter and you could click a button at home and get the new Harry Potter for 35 dollars in your house you’re probably very happy considering that you’re spending more than that on snacks and tickets.
Read MoreShow how it works
Companies spend a lot of effort trying to get people aware of what they offer and then converting those people into consumers. This can be extremely tricky. A relationship is delicate at the very beginning and this makes it difficult to start asking folks for something. Lots of finesse is required in getting people to part with their personal time, privacy, and money. Since there is very little room for error at this stage, you’ll want to minimize any type of negative experience with your pitch.
Make it easy for people to learn about your product. Show them how it works.…
Read MoreA Smart Advertiser is A Smart Consumer Part 2: Brought to You By The Letter I
Continuing with the last week’s idea that a smart advertiser needs to be a smart consumer I’d like to expand on that and talk about the recent developments with the IPod and tablet PCs.
Read MoreRah! Rah! Team!
We’re proud to announce that the new ‘Milk’ campaign has launched
Read MoreInternet Streaming: The Nail in the Coffin for Cable?
Many young people are choosing to forgo paying for television in favor of just using the internet to get their entertainment.
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