One thing I’ve said repeatedly on here is that social media is virtually cost free. You can do the same things that major companies do without having a major company budget. In a lot of ways social media has evened the playing field but just like the movie theaters where they’ve put ads before and sometimes during the movies. Some companies will find a way to spend money to get their message heard louder instead of working smarter. So it’s no surprise that Facebook and Twitter took advantage of this and offered paid ads and promotional spots to people who…
Read MoreArchive for the ‘Business’ Category
Social Media for Indy Restaurants
I’ve talked a lot in the last few weeks about implementing big ideas in small business advertising. That is the great thing about social media and the modern age of digital advertising, it evens the playing field. You might not have the built in audience some of the niche properties I talked about last week had, but neither did Hot Topic, or Caribou Coffee a few years ago. Each of those parlayed a small, regional following into a nationwide business. There are a lot of companies that started with one shop and moved on to national success. (There was this…
Read MoreSundance Film Festival Experimenting With Marketing In An Age Of New Technology
If you watch an interview with any famous director or screenwriter most of them trace their success back to a film festival just like Sundance. In the years past, the career blueprint was that you scraped together funding for your movie and then took it to the film festival where you begged, pleaded and shouted until one of the major companies bought your movie for distribution. It makes sense that the same people who went through this humiliating process would find different ways of doing things. The things they are doing are also things a lot of people could try…
Read MoreUsing Social Media to Augment Your Direct Mail Marketing Campaign
Up until now I’ve pretty much always focused on social media and digital advertising. I’ve done a little bit with direct mail over the years, but until recently I never really used it in a cross-media promotion. A lot of marketing professionals see direct mail as a dying medium and instead focus exclusively on digital marketing. As I’ve tried to illustrate over the last two weeks the best campaigns are ones that can seamlessly work in all forms of media, including direct mail. Old Spice has made extensive use of direct mailers over the years to much success. The fact…
Read MoreMedium In Flux Follow Up: Advertising a Niche Product Across Different Media
Last week we went over some of the year’s best ad campaigns. My criterion for the best of the best was, among other things, that they played well across different media. In a world where even movie theaters are getting in on the viral marketing act by showing commercials and cross promoting video games and live events, and your TV and your computer are becoming one and the same, a campaign that goes across different media is essential. One group of companies that are trying to do just that is comic book publishers. As I said last time, publishers are…
Read MoreSome of Our Favorite Ad Campaigns of the Year
2010 was one of the most tumultuous years in recent history as far as consumer spending goes. A bad economy along with DVD and certain cellular phone tech becoming antiquated made for a roller coaster year for people trying to sell consumer products. In recent years having a great ad campaign that stretches across all forms of media has become a necessity. It’s not enough that your advertising has to play well on TV. Now it has to play on Facebook, Twitter, Smart phones, TV, and YouTube. Here are just a few of the campaigns that did that exceptionally well…
Read MoreCan The King of All Media Save Satellite Radio?
Howard’s got a very loyal and dedicated following that looks like it will follow him anywhere. So clearly if they didn’t resign him they would have more than likely lost a good portion of their audience.
Read MoreNetflix Streaming Video Surpasses direct mail DVDs
If you are a father of 2 and your kids are itching to see Harry Potter and you could click a button at home and get the new Harry Potter for 35 dollars in your house you’re probably very happy considering that you’re spending more than that on snacks and tickets.
Read MoreShow how it works
Companies spend a lot of effort trying to get people aware of what they offer and then converting those people into consumers. This can be extremely tricky. A relationship is delicate at the very beginning and this makes it difficult to start asking folks for something. Lots of finesse is required in getting people to part with their personal time, privacy, and money. Since there is very little room for error at this stage, you’ll want to minimize any type of negative experience with your pitch.
Make it easy for people to learn about your product. Show them how it works.…
Read MoreA Smart Advertiser is A Smart Consumer Part 2: Brought to You By The Letter I
Continuing with the last week’s idea that a smart advertiser needs to be a smart consumer I’d like to expand on that and talk about the recent developments with the IPod and tablet PCs.
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