For this article as it appears in Wall Street Journal Market Watch, go here: http://on.mktw.net/10dsfvT
CHICAGO, May 9, 2013 — Billups Design announces the results of extremely successful Fall and Holiday ecommerce campaigns for Harry & David, and being picked as the lead digital creative agency for Harry & David’s 2013 ecommerce ad campaigns.
Harry & David ads combined branding with dynamic headlines tailored to specific customer behavioral segments and real-time product carousels to produce a 70% increase in average order value compared to 2011 Holiday campaigns.
Harry & David dynamic remarketing ads performed exceptionally well producing an 83%
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