…the medium you choose is just as important as the message…twitter was tailor made to advertise to kids.
Read MoreArchive for the ‘Business’ Category
Using Demographic Research for Search Engine Optimization
Last week we talked about how demographic advertising can be implemented into your ad materials to cover a large base audience. Including those ideas in your advertising materials is one thing, but actually using them in Search Engine Optimization and Social Media Marketing is completely different. Applying demographics in advertising is a matter of knowing the types of people you want to reach as well as understanding their general habits. Using demographics to enhance your SEO is similar, you just need to think about the sort of things your audience searches for and tailor your website accordingly. There are a…
Read MoreUsing and Understanding Your Demographic
So you’re a manager of a restaurant and you decided you need to advertise online. We might have a discussion like this:
Me: “That’s great! Online advertising is the best way to reach a huge customer base. So, Imaginary Restaurant Manager, who do you want to advertise too?”
Manager: “How can I reach everybody?”
Mr. Imaginary Restaurant Manager might seem crazy but for his business he actually has the right idea. He should be diversifying his marketing strategy. One of the biggest challenges I face when meeting new clients is to get them to think about the demographics they want to reach. I worked for…
Read MoreHow automobile dealers and Big Ticket retailers can leverage Social Media
Any agency that earns its paycheck will tell you that the first thing you want to do is find the right medium for your message. If you are advertising for an old folks’ home you certainly have a place to advertise online, but it probably isn’t on Twitter or YouTube. (It looks like the only way to trend these days is to go to jail or leave your NBA team.) Conversely if you are working with a Hot Topic-esque retailer direct mailers or newspapers are probably not going to get you in front of the eyes you want to be…
Read MoreMyths and Misconceptions about Digital Advertising
There is so much information on the Internet that it can be hard to separate what is substantial and what are the mad ramblings of a 12 year old on his parents’ computer. It’s not surprising that amongst the photoshoped pictures of Bigfoot, fake celebrity deaths, and fan-made film trailers, there is a lot of misinformation that becomes commonly thought of as fact. This is especially true when it comes to subjects like advertising where lots of people have strong opinions and are willing to share them. (I’ve had more than a few people tell me “Advertising doesn’t work on…
Read MoreLaunching New Products on Facebook and Twitter
Last time we talked a lot about MySpace’s rise and fall. One thing they did to get to where they were for so long was entice companies to launch new products through their website. They bent over backwards to get Apple to launch the new iPods on their site and lots of other companies started launching their latest gadget or ‘whatsit’. Sadly, they couldn’t carry that momentum for long. At the very least, however, it opened the door for other companies to debut all kinds of products on social media sites. Sure it’s a risky move; it’s like announcing your…
Read MoreYouTube Eclipses MySpace as the Popular Launching Point for New Music
MySpace has been called a lot of names over the last few years; it has gone from the most popular site on the web, to a site lagging behind the times, to a cautionary tale about social media marketing. The one thing they had going for them for years was that MySpace was the place to go if you wanted to hear the newest music from new and emerging talent. Sadly even that ship has sailed to better seas as YouTube recently eclipsed the struggling social network as the home for online music. The title of internet music king is…
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