Between Hulu, DVD, DVR, and the Internet, the TV affiliates are way past getting nervous about lost ad revenue. The recent news regarding one of the industry leaders, Tivo, will probably not help their near-panic. Early this week Tivo announced the development of their new set-top box. Set-top boxes have become the rage amongst tech savvy people in recent years. Essentially they are small computers made specifically for watching content on your TV that is made for the Internet. With a set-top box you can watch Netflix instant content right on your TV or you can watch streaming TV through…
Archive for the ‘Business’ Category
Tivo takes a giant step toward bringing your TV and computer together
Comcast/XFinity: Changing Your Brand Name as Damage Control
With Toyota’s recall and Comcast’s announcement that they are rebranding themselves as Xfinity I figured I’d take some time and explore the idea of damage control advertising. It’s nothing new. The Emancipation Proclamation was a part of Lincoln’s re-branding campaign; it was his effort to rebrand the war and get public opinion back on his side. It might have started in politics but quickly moved into corporate advertising when corporations like Phillip Morris decided a name change was necessary to get rid of their bad press. More recently some of the major banks have had name changes in an attempt…
Abstracting the web, the iPad, and print media coming full circle.
In another blog post, I brought up the topic of how the web is being “abstracted” into new mediums and devices such as Rich Internet Applications, netbooks and tablets (e.g. the iPad). After pondering this topic a little more, it hit me that that this concept might be a lot bigger than I initially thought, and deserving of an individual posting.
As I already mentioned, there are new mediums and devices coming out that are abstracting the web and displaying the content in other more unique forms. Instead of the typical user sitting down at his/her work station and loading up…
Read MoreWNBA’s Chicago Sky signs with BD for ad creative
We are thrilled to be teaming up with the WNBA’s Chicago Sky in preparation for their upcoming season! BD will be creating a series of online ads promoting the team’s exciting Season Tickets Giveaways leading up to Opening Day. Look for them on your favorite web sites – and get your chance to win a stack of free tickets!
Leno, Conan and the Flashfire Influence of Viral Marketing
Pretend for a moment you have never watched TV past 10:00 PM. Now go on Twitter or Facebook and type in “The Tonight Show.” (more) Just from seeing that, would you believe that guy was forced out of his show because of low ratings? The Internet was covered in Conan paraphernalia and he was one of the top trending topics on Twitter for almost the entire month of January. What could have gone down as a career low point for a cult comic on the level of The Chevy Chase Show, The Magic Johnson Show and a dozen other forgotten forays…
Read MoreHow to manage content during the website design process.
So what is content? It’s simple. It’s the stuff that goes on your website. The reason people come visit in the first place. The informative text, images, video, audio, etc… that keep people engaged and provide value to your users. You know, that stuff.
Content has to be one of the most important aspects to your site, right? After all, even if you have superb interaction, intuitive navigation, and stunning graphics, who is going to come to your site (and stay) without any worthwhile content?
Unfortunately, there are some who are disinclined to recognize the value of investing proper time and effort required…
Read MoreUsing Search Engine Marketing For Local Advertising
When I was working as a freelance copywriter for a particular ad agency a few years back, we worked with an office supply company in California. This company had a great looking website that I would guess cost them a solid $20,000. The only problem was that no one was going to it. No one was going to it because no one could find it. No one could find it because the name of the company was…Office Supplies. That name, along with being a good subject for an old time comedy routine, is a really bad name for a company…
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