Last week we talked about how demographic advertising can be implemented into your ad materials to cover a large base audience. Including those ideas in your advertising materials is one thing, but actually using them in Search Engine Optimization and Social Media Marketing is completely different. Applying demographics in advertising is a matter of knowing the types of people you want to reach as well as understanding their general habits. Using demographics to enhance your SEO is similar, you just need to think about the sort of things your audience searches for and tailor your website accordingly. There are a few simple techniques you can use to get things going.
It might sound creepy but the programs that search engines send to your website are called spiders. They sound worse than they are; essentially a search engine sends out spiders through links such as Facebook, Twitter, and other well-known sites. This is why; first and foremost, a social media presence is essential in today’s marketplace. It’s the main way search engines like Google know you exist. Spiders travel through links. Once they find a site, they catalogue the text, videos, and links so when someone searches specific keywords or looks for certain sites, they find you. Knowing how search engines work is the first step in using demographic research for SEO and keyword optimization.
If you try keyword optimization without demographic research you’re basically trying to catch a whale with a fishing pole. There’s really no way you can get every necessary keyword without knowing what kind of fan base you have. You may find your restaurant isn’t getting a lot of the “spring break crowed.” Perhaps that particular demographic isn’t searching for “family restaurants,” or “kids menu,” phrases that are plastered all over your website. Including words like “drink special” might bring in more of the “spring break crowd.” Spider programs are great because they follow you and change in accordance with your site. Therefore, you can change your keywords, as your demographic research dictates, on a regular basis. This is especially advantageous if you have a seasonal business like a hotel, bar, or tourist attraction.
It isn’t a matter of cramming the word “sale” into your site. Search engine programs are made to look for titles and headlines more than long form text. In fact, if you try too hard to include general keywords, you run the risk of turning people off and having your site reported as spam.
Using headlines for keyword advertising is the best bet that the SEO programs, used by search engines, recognize your site for what you want. Another great way to get more bang for your SEO buck is using links. This is another way your demo research can pay off. If you know the groups you need to reach, or are lagging in, you can tailor your links to those. Post a funny and relevant YouTube video on your site that appeals to your target audience. You can also post site reviews and links to sites that your focus demographic frequents. I’m sure there’s someone in your office who would love to look for intriguing YouTube videos for your site.
One SEO experience, I gained working for an agency, involved writing landing pages for a few community colleges. I was given extensive notes on SEO and the kinds of keywords the customer base looked for. I used headlines displaying strings like “New Career,” and “Financial Aid.” Research studies found that people looking for a community college commonly searched using these headline phrases . Using demographic research and implementing it in SEO ultimately proved very effective. The great thing about keyword advertising is that it cost the same no matter how much you do. As long as you conduct your research and use keywords strategically, you can be on your way to the top of the Google search list.
searchengineland.com/how-to-target-your-seo-landing-pages-demographic-profile-30988
blog.dropshipaccess.com/bid/34581/5-Reasons-Why-Your-Social-Media-Marketing-Isn-t-Working
techjournalsouth.com/2010/07/five-easy-inexpensive-ways-to-add-seo-new-media-to-your-pr/
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