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	<title>Comments on: Myths and Misconceptions about Digital Advertising</title>
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		<title>By: youdehui</title>
		<link>http://stairwellblog.com/2010/06/myths-and-misconceptions-about-digital-advertising/comment-page-1/#comment-125591</link>
		<dc:creator>youdehui</dc:creator>
		<pubDate>Fri, 09 Sep 2011 12:18:48 +0000</pubDate>
		<guid isPermaLink="false">http://stairwellblog.com/?p=2449#comment-125591</guid>
		<description>Wow,Fantastic article,it&#039;s so helpful to me,and your blog is very good,I&#039;ve learned a lot from your blog here,Keep on going,my friend,I will keep an eye on it,One more thing,thanks for your post!welcome to </description>
		<content:encoded><![CDATA[<p>Wow,Fantastic article,it&#8217;s so helpful to me,and your blog is very good,I&#8217;ve learned a lot from your blog here,Keep on going,my friend,I will keep an eye on it,One more thing,thanks for your post!welcome to</p>
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		<title>By: Josh</title>
		<link>http://stairwellblog.com/2010/06/myths-and-misconceptions-about-digital-advertising/comment-page-1/#comment-18040</link>
		<dc:creator>Josh</dc:creator>
		<pubDate>Wed, 14 Jul 2010 02:38:14 +0000</pubDate>
		<guid isPermaLink="false">http://stairwellblog.com/?p=2449#comment-18040</guid>
		<description>Thanks for the kind words!</description>
		<content:encoded><![CDATA[<p>Thanks for the kind words!</p>
]]></content:encoded>
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	<item>
		<title>By: Bryant Mcmahon</title>
		<link>http://stairwellblog.com/2010/06/myths-and-misconceptions-about-digital-advertising/comment-page-1/#comment-17401</link>
		<dc:creator>Bryant Mcmahon</dc:creator>
		<pubDate>Fri, 02 Jul 2010 00:57:13 +0000</pubDate>
		<guid isPermaLink="false">http://stairwellblog.com/?p=2449#comment-17401</guid>
		<description>Hi, I found this blog post, but are looking for shopping information on Google, and found it very good article to share, thanks greetings and cheers!</description>
		<content:encoded><![CDATA[<p>Hi, I found this blog post, but are looking for shopping information on Google, and found it very good article to share, thanks greetings and cheers!</p>
]]></content:encoded>
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		<title>By: Andrew Turnbull</title>
		<link>http://stairwellblog.com/2010/06/myths-and-misconceptions-about-digital-advertising/comment-page-1/#comment-17391</link>
		<dc:creator>Andrew Turnbull</dc:creator>
		<pubDate>Thu, 01 Jul 2010 21:05:14 +0000</pubDate>
		<guid isPermaLink="false">http://stairwellblog.com/?p=2449#comment-17391</guid>
		<description>1. I just paid for a great new website
-Yeah, the website is a starting point.  It&#039;s the price you pay to play the game and is a platform from which you can launch many new types of interesting campaigns.  Nowadays, your website is your single most important selling tool but its next to useless as a stand alone.

2. We’re a small business and we’re never going to have the budget to compete with bigger companies.
-What better reason to get online.  The Internet levels the playing field.  If you&#039;re a small business with rapid fans, get them sharing your brand online ASAP.

3. Our audience is older and doesn’t use the internet.
-I think your point could best be summed up as &quot;Do you KNOW they don&#039;t use the Internet?&quot;  Don&#039;t make assumptions about your customer base, they&#039;re smarter than you think.

4. I’m trying Facebook and I don’t get a lot of fans.
-Facebook is still more of a personal network.  It started as a way to connect with your college friends and people still have this mentality.  Unless you&#039;re the type of company that can be proudly displayed as a badge (something like Sayshun, a longboard manufacturer in Calgary) then don&#039;t expect to get a lot of fans.</description>
		<content:encoded><![CDATA[<p>1. I just paid for a great new website<br />
-Yeah, the website is a starting point.  It&#8217;s the price you pay to play the game and is a platform from which you can launch many new types of interesting campaigns.  Nowadays, your website is your single most important selling tool but its next to useless as a stand alone.</p>
<p>2. We’re a small business and we’re never going to have the budget to compete with bigger companies.<br />
-What better reason to get online.  The Internet levels the playing field.  If you&#8217;re a small business with rapid fans, get them sharing your brand online ASAP.</p>
<p>3. Our audience is older and doesn’t use the internet.<br />
-I think your point could best be summed up as &#8220;Do you KNOW they don&#8217;t use the Internet?&#8221;  Don&#8217;t make assumptions about your customer base, they&#8217;re smarter than you think.</p>
<p>4. I’m trying Facebook and I don’t get a lot of fans.<br />
-Facebook is still more of a personal network.  It started as a way to connect with your college friends and people still have this mentality.  Unless you&#8217;re the type of company that can be proudly displayed as a badge (something like Sayshun, a longboard manufacturer in Calgary) then don&#8217;t expect to get a lot of fans.</p>
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