Below are the first 5 “specific quality guidelines” in Google’s Help pages, which are an ideal guide for creating any SEO friendly web site:
- Avoid hidden text or hidden links.
- Don’t use cloaking or sneaky redirects.
- Don’t send automated queries to Google.
- Don’t load pages with irrelevant keywords.
- Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
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