Many of the marketing rules and lessons we use for the internet are often derived from offline practices. This is the case with targeting specific niches by location, where marketers seek to reach their audience more efficiently and with more relevance. Until not too recently, targeting users by geography was an almost impossible chore. But with the evolution of the search engines and their ability* to differentiate between local, regional, national and global content the web agencies like Billups Design are able to offer Geo Targeting.
*The factors that the search engines use to establish Geo Targeting are the geographical intent of a searcher and the geographical relevance of the content. These factors include (but aren’t limited to) the domain (i.e. .com vs .co.uk), web server location, inbound link profile, content language, Google local listing and Webmaster Tool details. If you’re interested in hearing more drop us an email or call me at 312.399.7657.
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