SEO can be tricky. The search engines are doing their best to index your site’s relevant content, but there are things you can (and should) do to make sure they are successful.
Read MoreShhh! Under-The-Table with Underground Chef Christine Cikoski
Posted by Dara Katz in Friends, Interview
A surge of underground dining is happening around the city. If you already know what underground dining is, you’re probably way cooler than most people and listen to better music.
Don’t worry, if you’re like me and listen on repeat to Ke$ha’s ‘Animal’ album on your MP3 player — No?
Okay, well there’s still wiggle room here for us to relate. Let’s try this:
If you’re like me and underground dining doesn’t immediately make you say aloud, “Oh, yes. Underground dining. That’s that thing I do quite often,” then follow me, dear friends, as we tunnel on a journey beneath the surface…
Read MoreThe New Frontier: Advertising And The E-Book Reader
Posted by joshuasinason in Friends, MarketingE-book readers are a marketing platform just waiting to be tapped. But proceed with caution.
Read MoreAdvertising to kids with Social Media
Posted by joshuasinason in Business, Findings, Friends, Marketing…the medium you choose is just as important as the message…twitter was tailor made to advertise to kids.
Read MoreUsing Demographic Research for Search Engine Optimization
Posted by joshuasinason in Business, Findings, Marketing, Search Engine MarketingLast week we talked about how demographic advertising can be implemented into your ad materials to cover a large base audience. Including those ideas in your advertising materials is one thing, but actually using them in Search Engine Optimization and Social Media Marketing is completely different. Applying demographics in advertising is a matter of knowing the types of people you want to reach as well as understanding their general habits. Using demographics to enhance your SEO is similar, you just need to think about the sort of things your audience searches for and tailor your website accordingly. There are a…
Read MoreUsing and Understanding Your Demographic
Posted by tyler in Business, FeaturedSo you’re a manager of a restaurant and you decided you need to advertise online. We might have a discussion like this:
Me: “That’s great! Online advertising is the best way to reach a huge customer base. So, Imaginary Restaurant Manager, who do you want to advertise too?”
Manager: “How can I reach everybody?”
Mr. Imaginary Restaurant Manager might seem crazy but for his business he actually has the right idea. He should be diversifying his marketing strategy. One of the biggest challenges I face when meeting new clients is to get them to think about the demographics they want to reach. I worked for…
Read MoreTea Time with Sarah Rose
Posted by Dara Katz in Friends, Inspiration, Interview, Uncategorized
Tea always seemed like a peculiar concept to me: put some dried leafy stuff in hot water, add saccharin supplement, and be soothed.
Perhaps Starbucks enlisted me at too early an age with Grande Caramel Macchiatos and its many variations. How could I even compare leaf-flavored hot water to a caramel chocolaty caffeinated shake that my mom somehow allowed me to drink before school?
In the last year, though, I’ve voyaged out to discover what the big deal was, why my dad, who remembers nobody’s name remembers Earl Grey’s when he’s sick, why my roommate always makes a cup of chamomile before…
Read MoreHow automobile dealers and Big Ticket retailers can leverage Social Media
Posted by joshuasinason in BusinessAny agency that earns its paycheck will tell you that the first thing you want to do is find the right medium for your message. If you are advertising for an old folks’ home you certainly have a place to advertise online, but it probably isn’t on Twitter or YouTube. (It looks like the only way to trend these days is to go to jail or leave your NBA team.) Conversely if you are working with a Hot Topic-esque retailer direct mailers or newspapers are probably not going to get you in front of the eyes you want to be…
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