We all know that typical imagery of the tortured artist…the individual with an odd sense of style and penchant for nonconformity.
Read MoreUsing and Understanding Your Demographic
Posted by tyler in Business, FeaturedSo you’re a manager of a restaurant and you decided you need to advertise online. We might have a discussion like this:
Me: “That’s great! Online advertising is the best way to reach a huge customer base. So, Imaginary Restaurant Manager, who do you want to advertise too?”
Manager: “How can I reach everybody?”
Mr. Imaginary Restaurant Manager might seem crazy but for his business he actually has the right idea. He should be diversifying his marketing strategy. One of the biggest challenges I face when meeting new clients is to get them to think about the demographics they want to reach. I worked for…
Read MoreTea Time with Sarah Rose
Posted by Dara Katz in Friends, Inspiration, Interview, Uncategorized
Tea always seemed like a peculiar concept to me: put some dried leafy stuff in hot water, add saccharin supplement, and be soothed.
Perhaps Starbucks enlisted me at too early an age with Grande Caramel Macchiatos and its many variations. How could I even compare leaf-flavored hot water to a caramel chocolaty caffeinated shake that my mom somehow allowed me to drink before school?
In the last year, though, I’ve voyaged out to discover what the big deal was, why my dad, who remembers nobody’s name remembers Earl Grey’s when he’s sick, why my roommate always makes a cup of chamomile before…
Read MoreHow automobile dealers and Big Ticket retailers can leverage Social Media
Posted by joshuasinason in BusinessAny agency that earns its paycheck will tell you that the first thing you want to do is find the right medium for your message. If you are advertising for an old folks’ home you certainly have a place to advertise online, but it probably isn’t on Twitter or YouTube. (It looks like the only way to trend these days is to go to jail or leave your NBA team.) Conversely if you are working with a Hot Topic-esque retailer direct mailers or newspapers are probably not going to get you in front of the eyes you want to be…
Read MoreA methodical look at Hotel booking engines
Posted by tyler in Findings, Inspiration, News, Usability5 major brand hotels sites evaluated by users in a formal study. See the results.
Read MoreMyths and Misconceptions about Digital Advertising
Posted by joshuasinason in Business, Inspiration, Marketing, Search Engine MarketingThere is so much information on the Internet that it can be hard to separate what is substantial and what are the mad ramblings of a 12 year old on his parents’ computer. It’s not surprising that amongst the photoshoped pictures of Bigfoot, fake celebrity deaths, and fan-made film trailers, there is a lot of misinformation that becomes commonly thought of as fact. This is especially true when it comes to subjects like advertising where lots of people have strong opinions and are willing to share them. (I’ve had more than a few people tell me “Advertising doesn’t work on…
Read MoreFrontend Optimization, pt. 5
Posted by steve in Code, Inspiration, TutorialsIn the fifth and final part of our multi-part Frontend Optimization series, I’ll cover my notes from Steve Souder’s “High Performance Websites” and “Even Faster Websites” books that can help optimize your images and javascript code.
Optimize Javascript Code
- Minimize DOM Access. Manipulating the DOM is very resource intensive for browsers.
- Smart Event Handlers. Use Event Delegation. You can put on event handler on a container div and then figure out which button inside that div was actually clicked in the function to be executed.
- Reduce size of private functions (those called only within the js itself, not those called in other documents). So function foobar() would become…
