Sam Karow, our esteemed guru of dynamic display advertising, recently spoke at the latest national Bizo webinar for marketers in every vertical. Below is a reprint of his quick-hit presentation which we think will be of value to anyone currently advertising online or looking to.
Making great display ads requires careful planning, proper evaluation and use of best practices.
1. Begin by ensuring the website is ready. This includes campaign landing pages, conversion and retargeting tags and a clear picture of the conversion path, conversion rate and average order value (if the brand has an ecommerce product)